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The 5 Most Common Pay Per Click Mistakes
Author: Al Ferretti
Here are the 5 most common pay per click mistakes made by most internet marketers:
1. Bidding too high
Most internet marketers start bidding too high just to get top position before they identify their profitable keywords. Bidding at $0.50 or $1.00 per keyword may get you at the top position of the search result, but it will cost you if those clicks do not convert into sales. You should test out your ads with a range of targeted keywords with lower bid price and monitor them to see which those keywords make profits. Then delete the keywords that just bring clicks without conversion and focus on keywords that make money.
2. Enabling Ads on Content Network
Most people forget to turn off the content ads when they start a new campaign. Before you confirm that your new campaign is effective to make profits, it is recommend that you turn off the content network and focus only on the search. Enabling an AdWords campaign on content network will cause your ads to appear at relevant sites that have AdSense ads, which will increase the ads impressions and decrease your CTR (Click-through-rate) that causes the quality score of your ads to go down and that means that you will need to pay higher bids to activate your keywords.
3. Wrong & Untargeted Keywords
If you are selling ring tones for mobile phone, targeting keyword "mobile phone" may bring you a lot of clicks, but those people may not be your potential buyers as they may just want to find new mobile phone, mobile phone wallpapers or application & etc. Using wrong or untargeted keywords bring a lot of clicks but without profits for you, by doing this, you are giving away free money to Google.
4. Poor or Unattractive Headlines
You may be using the right keywords, reasonable bid price, and your ads appear in the keywords search results, but you get a low CTR. Then, there’s something wrong with your ads. It may not deliver the correct message or give the searchers what they are looking for. Poor or unattractive ads will make your ads appear without clicks, hence no traffic to your destination and you make no money.
5. Poor Landing Page
No matter how good your ads and how targeted your keywords are, the traffic you drive to a landing page, either the sales page of merchants or your own landing page at your website will be wasted if the destination page is a bad landing page. Driving traffic to a bad land page will cause low conversion and you may not make enough profits to cover for your marketing costs.
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Article Source: http://www.articlesbase.com/ppc-advertising-articles/the-5-most-common-pay-per-click-mistakes-644219.html
About the Author:
Professional Internet Marketer with over 13 years of online experience.
Author: Al Ferretti, Jim Grygar, Skeeter Hansen
http://www.traffic-generation-explosion.com
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